for as long as I can remember, i have always been fixated on aesthetics. my middle school projects were always doing way too much and my bedroom was a meticulously curated space. i eventually understood this penchant for the ostentatious to be a manifestation of my intrinsic love to create. i was not an athlete, i was not an academic, but i was a creator. giving form to a concept was my way to communicate with the world and earn value.

after graduating from USC with a Master’s in Journalism, i ended up in the bustling world of red carpets for major telecasts. i was in the trenches with the creative minds shaping digital content in the early days of social media. i got to witness a whole new form of creation, and watch its impact strike in real time. who doesn’t love some instant gratification?

my journey since has carried me through entertainment, lifestyle, personal and CPG brands, all with the guiding principle of authenticity. great content must speak to audiences in a familiar and organic way, and offer some lasting impact—something unseen, an insight, a connection. i want to create the post that someone immediately drops in a group chat or messages to their sibling or coworker.